{"title":"Baby Backpack","description":"","products":[{"product_id":"itzy-bitzy-bag-toddler-backpack","title":"Itzy Bitzy Bag™ Toddler Backpack","description":"Your little one will travel in style with our adorable and functional backpacks, designed specifically for kids on-the-go. Encourage their independence with a backpack to call their own.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e- Spacious main compartment with wipeable fabric lining and name label on the inside.\u003cbr data-mce-fragment=\"1\"\u003e- Soft, adjustable shoulder straps provide a just-right fit and handles snap together for easy carrying.\u003cbr data-mce-fragment=\"1\"\u003e- Generous side pockets for water bottles and sippy cups.\u003cbr data-mce-fragment=\"1\"\u003e- Large easy-access zippered pocket on the front.\u003cbr data-mce-fragment=\"1\"\u003e- Durable cotton exterior with side loop for attaching clips, charms, toys, etc.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e","brand":"Itzy Ritzy","offers":[{"title":"Strawberries \u0026 Cream","offer_id":42019411427402,"sku":"101601543","price":58.65,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/5777\/1082\/files\/10_d4745f45-ac77-494f-ba68-d501305e502e.png?v=1743247208"},{"product_id":"boss-plus-diaper-bag-backpack","title":"Boss Plus™ Diaper Bag Backpack","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMEET THE BOSS PLUS™\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eYour forever bag for baby \u0026amp; beyond, every (little) step along the way! The Boss Plus™ Backpack is everything you love in our original Boss Backpack\u003cmeta charset=\"utf-8\"\u003e™ with a sleek design and premium features. Elevated with thoughtful organization and style, this bag is perfect to take on your new babe’s journey – from all packed up to welcome baby at the hospital to adventurous playdates to an amazing work, pumping or me-time bag for you. Plus, this is the ultimate baby diaper bag for those with a passion for travel as an airplane carry-on or a car seat tag-along.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBonus! With even more pockets – 19 total! – this is our most organized large capacity bag yet, and includes must-have features like insulated side bottle pockets, comfy shoulder straps, a roomy main compartment, felt line valuables pocket and our signature rubber bottom feet and top-to-bottom zippers for total functionality and durability.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe timeless Boss Plus™ Itzy Ritzy diaper bag has the versatility and beauty to be your BFF for every moment of your life’s adventures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"cnt-wrapper cnt-active\" id=\"details\"\u003e\n\u003cdiv class=\"inner\"\u003e\n\u003cdiv class=\"cnt-wrapper cnt-active\" id=\"care\"\u003e\n\u003cdiv class=\"inner\"\u003e\n\u003cul class=\"list-plain m-0 p-0\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Itzy Ritzy","offers":[{"title":"Cognac","offer_id":42019412607050,"sku":"DBP8406","price":254.15,"currency_code":"AUD","in_stock":true},{"title":"Coffee and Cream","offer_id":42019412508746,"sku":"DBP6001","price":254.15,"currency_code":"AUD","in_stock":true},{"title":"Leopard","offer_id":42019412541514,"sku":"DBP8387","price":254.15,"currency_code":"AUD","in_stock":true},{"title":"Milk \u0026 Honey","offer_id":42019412574282,"sku":"DBP8519","price":254.15,"currency_code":"AUD","in_stock":true},{"title":"Espresso","offer_id":43661789102154,"sku":"101501663","price":309.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/5777\/1082\/files\/14_1f3ec907-445c-406b-af79-02cb02dbc8d6.png?v=1743247564"},{"product_id":"eras-backpack","title":"Eras Backpack™ Midi Diaper Bag","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eIntroducing the Eras Diaper Bag Backpack! This is your ultimate companion for all stages of parenthood \u0026amp; beyond. Crafted with gorgeous vegan leather and a sleek design, this Midi-sized bag lets you keep owning your unique personal style - we just add in the functionality every parent needs. With 15 total pockets, you’ll feel totally organized and confident through every era of parenthood. Newborn era? There’s plenty of room to organize everything for your inaugural Hot Mom Walk. Toddler era? A hands-free style lets you run around with your little with ease. Heading to the office? Your laptop has its own, personal pocket. Traveling with the fam? The trolley sleeve in the back makes this your airport bestie.\u003c\/p\u003e\n\u003cp\u003eDesigned with an active family in mind and the perfect Midi size, the Eras Diaper Bag Backpack comes packed with convenient features including: a trolley sleeve for easy travel, stroller straps for on-the-go, and a changing pad for quick diaper changes. Whichever era you’re in - or is on deck - this bag will keep things practical and sophisticated. You keep doing you, and we’ve got the rest.\u003c\/p\u003e","brand":"Itzy Ritzy","offers":[{"title":"Black","offer_id":42019577135178,"sku":"101001552","price":228.65,"currency_code":"AUD","in_stock":true},{"title":"Chai","offer_id":42019577167946,"sku":"101001624","price":228.65,"currency_code":"AUD","in_stock":true},{"title":"Cognac","offer_id":42019577233482,"sku":"101001623","price":228.65,"currency_code":"AUD","in_stock":true},{"title":"Storm (Dark Gray)","offer_id":42019577266250,"sku":"101001731","price":228.65,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/5777\/1082\/files\/101001624_Itzy_Ritzy_Diaper_Bag_Eras_ChaiLatte-01_fc035d23-69b3-48fa-9c05-e279b2de977e.jpg?v=1743259987"},{"product_id":"western-diaper-bag","title":"Itzy Ritzy Saddle Boss Plus™ Large Diaper Bag Backpack","description":"\u003cdiv\u003eOur viral Nash Collection was the hit of 2024, and we received hundreds of requests for a Saddle Boss Plus! We teamed up with the experts at Babylist to bring this dream bag\u003ca title=\"bag\" href=\"https:\/\/www.itzyritzy.com\/collections\/diaper-bags\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.itzyritzy.com\/collections\/diaper-bags\" title=\"Link\"\u003e\u003c\/a\u003e to life.\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003eThe Nash Collection brings you the classic, Western-inspired cowboy aesthetic with a touch of Nashville fun. Get lassoed in with the intricate stitching details inspired by a traditional cowboy boot, unique vegan leather finishes and a refined, neutral color palette ready for you to put your own spin on.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eThe style is punctuated by all the classic features you love in the Boss Plus: exceptional organization (19 total pockets!), insulated side bottle pockets, comfy shoulder straps, a roomy main compartment, felt-lined valuables pocket and our signature rubber bottom feet and top-to-bottom zippers for total functionality and durability.\u003c\/span\u003e\u003c\/div\u003e","brand":"Itzy Ritzy","offers":[{"title":"Saddle","offer_id":42019651780682,"sku":"101001630","price":309.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/5777\/1082\/files\/101001630_Itzy_Ritzy_Backpack_Boss_Plus_Western_Saddle_01.png?v=1743264316"}],"url":"https:\/\/itzyritzy.com.au\/collections\/baby-backpack.oembed","provider":"Itzy Ritzy AU","version":"1.0","type":"link"}